Audi

Audi logo (logo)

Audi aspires to spearhead the Group both technically and technologically. A fascinating new electric vehicle – the e-tron Sportback – was presented in the reporting period.

BUSINESS DEVELOPMENT

“Vorsprung” is Audi’s global brand promise that is currently being redefined by the brand with the four rings, as it moves away from the narrow focus on technical feasibility and towards a new approach, where the customer is at the center. In developing innovative technologies, Audi plays an influential role in the Group, not least with the Premium Platform Electric (PPE) for all-electric premium vehicles. With Artemis, Audi has also created an agile unit for new vehicle projects. The initial focus of the team of passionate specialists, who have been given a large degree of freedom, is to develop a highly efficient electric car. As such, Artemis is also to be the pilot and role model for the future development of vehicle projects in the Group. In the reporting period, Audi rolled out the second model in its e-tron product line. The Audi e-tron Sportback is a dynamic SUV coupé that combines the power of a spacious SUV with the elegance of a four-door coupé and the progressive character of an electric car. The all-electric drive provides up to 300 kW (408 PS) of power, while the high-performance version, the e-tron S Sportback, is capable of delivering up to 370 kW (503 PS). The e-tron Sportback’s digital matrix LED headlights are a new optional feature now available for the first time in a large-scale production vehicle. The light is broken down into tiny pixels and can be controlled with exceptional precision. This makes safe lane centering easier on narrow stretches of road and shows the position of the vehicle in the lane. Production of the all-electric e-tron GT commenced at the end of the year 2020. The Q4 e-tron and the Q4 Sportback e-tron will expand the portfolio of electric vehicles in 2021. New model generations were launched in the popular A3 series during the reporting year.

Amid a difficult market environment, the Audi brand delivered a total of 1.7 million vehicles to customers in 2020 (−8.3%). The recovery of important core markets in the second half of the year was able to largely compensate for the volume losses that occurred in the first half of the year due to the pandemic.

Unit sales made by the Audi brand in the reporting period came to 1.0 (1.2) million vehicles. The Chinese joint venture FAW-Volkswagen sold a further 656 (620) thousand locally produced Audi vehicles. The Q3, A6 and e-tron models were in especially high demand. Unit sales at Automobili Lamborghini S.p.A. amounted to 7,460 (8,290) vehicles.

In 2020, Audi produced 1.7 (1.8) million units worldwide. Lamborghini manufactured 7,250 (8,664) vehicles.

SALES REVENUE AND EARNINGS

The Audi brand’s sales revenue in fiscal year 2020 amounted to €50.0 (55.7) billion. The decrease in volumes and negative exchange rate effects reduced operating profit before special items to €2.7 (4.5) billion. Reduced fixed costs, the deconsolidation effect from the divestment of Autonomous Intelligent Driving GmbH (AID) as well as other effects from the Audi.Zukunft and Audi Transformation Plan programs had a positive effect. The diesel issue resulted in special items of €−0.2 billion in the reporting year. The operating return on sales before special items was 5.5 (8.1)%. The financial key performance indicators for the Lamborghini and Ducati brands are included in the financial figures for the Audi brand.

€50 billion

Sales revenue in 2020

PRODUCTION

Units

 

2020

 

2019

 

 

 

 

 

Audi

 

 

 

 

A4

 

243,566

 

323,387

Q5

 

275,888

 

286,365

A3

 

206,482

 

240,795

A6

 

271,679

 

232,569

Q3

 

219,662

 

195,566

Q2

 

124,346

 

130,225

Q7

 

65,574

 

63,633

A1

 

62,099

 

81,287

A5

 

56,786

 

93,077

e-tron

 

43,157

 

43,376

Q8

 

37,845

 

44,727

A8

 

20,591

 

23,826

A7

 

18,083

 

17,068

TT

 

8,646

 

14,999

R8

 

1,517

 

2,121

 

 

1,655,921

 

1,793,021

 

 

 

 

 

Lamborghini

 

 

 

 

Urus

 

4,364

 

5,233

Huracán Coupé

 

1,258

 

1,495

Huracán Spyder

 

752

 

931

Aventador Roadster

 

595

 

219

Aventador Coupé

 

281

 

786

 

 

7,250

 

8,664

 

 

 

 

 

Audi brand

 

1,663,171

 

1,801,685

 

 

 

 

 

Ducati, motorcycles

 

44,827

 

51,723

AUDI BRAND

 

 

2020

 

2019

 

%

 

 

 

 

 

 

 

Deliveries (thousand units)

 

1,700

 

1,854

 

−8.3

Audi

 

1,693

 

1,846

 

−8.3

Lamborghini

 

7

 

8

 

−9.4

Vehicle sales

 

1,017

 

1,200

 

−15.2

Production

 

1,663

 

1,802

 

−7.7

Sales revenue (€ million)

 

49,973

 

55,680

 

−10.2

Operating result before special items

 

2,739

 

4,509

 

−39.3

Operating return on sales (%)

 

5.5

 

8.1

 

 

e-tron Sportback S

Audi e-tron Sportback S (photo)
DELIVERIES BY MARKET
in percent
Delivieries by market – Audi (pie chart)

FURTHER INFORMATION
www.audi.com