Sales to the dealer organization
The Volkswagen Group’s unit sales to the dealer organization decreased by 16.4% to 9,156,612 units (including the Chinese joint ventures) in the reporting year. This decline was essentially due to the negative effects of the Covid-19 pandemic. Ongoing uncertainty in connection with this and national measures introduced to contain the pandemic, such as mobility restrictions and store closures, were accompanied by a fall in customer demand. Above-average decreases in demand were recorded especially in Europe and in North and South America. Overall, the unit sales volumes fell by 16.2% outside Germany and unit sales decreased by 17.8% in Germany. At 12.1 (12.3)%, the proportion of the Group’s total unit sales accounted for by Germany was lower than in 2019.
The Tiguan, Polo, Passat, Golf, Jetta, T-Cross and T-Roc from the Volkswagen Passenger Cars brand were our biggest sellers last year. The largest increases in unit sales were recorded by the e-up, T-Cross and Tharu from the Volkswagen Passenger Cars brand, the e-tron, A6 saloon and Q3 Sportback from Audi, the ŠKODA Rapid and the Bentley Flying Spur. The Porsche Taycan and Boxster also achieved a strong growth rate.